A financial advisor and financial planner are not the same — here's what to look for in both (2024)

The Mint app has shut down as of Jan. 1, 2024. For alternatives, check out CNBC Select's ranking of the best budgeting apps.

The terms "financial advisor" and "financial planner" are often used interchangeably in the personal finance world. But while both professional titles involve someone who guides your financial decisions, there is a slight difference between the two. Knowing this contrast can help you better choose which one you need to hire in certain circ*mstances.

In short, a financial advisor tends to assist clients with more specific, immediate financial matters. They may specialize in retirement, investments, taxes or estate planning. A financial planner, on the other hand, can be more simply defined as a person who provides lifelong financial planning to clients and helps them see the bigger picture of their finances as a whole.

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What to look for in a financial advisor and planner

Though there's a slight difference between the goals' of financial advisor vs. a financial planner's, they share similarities when it comes to what to look for in hiring either. The main thing to note is the credentials that your prospective advisor or planner has.

Because really anyone can claim to be a financial advisor or planner, experts in the financial services industry urge consumers to seek those with official designations and avoid unqualified ones. Having an official designation means that the person passed certain exams or completed specific education and work experience thresholds. An advisor or planner who lacks these credentials therefore possibly skipped exams and training.

The process of finding someone with an appropriate financial license is much like finding someone to help you when you're sick and need help with your body, argues Skip Schweiss, former president for the Financial Planning Association®(FPA®), a membership organization for certified financial planners. Schweiss urges people to find "the most qualified" advisors and planners, just as they would seek a "top-notch doctor." He adds that "consumers should know if they're getting a real financial planner."

Credentials to look out for

So, how do you know if a financial advisor or planner is "real?" One that has credentials might hold several licenses and designations, and the most common is Certified Financial Planner™ (CFP®). "Many people see CFP as the gold standard," says Schweiss. "A lot of advisors say it gives them more credibility with clients."

Other licenses to look out for include Chartered Financial Analyst (CFA®), Chartered Financial Consultant® (ChFC®) and Certified Investment Management Analyst® (CIMA®). Stephanie Mackara, principal wealth advisor at Charleston Investment Advisors, would add a registered investment advisor (RIA) to this list as well, as they are obligated to provide advice to investors that is "uniquely aligned with the investor's financial goals and needs," Mackara says.

Tips for finding accredited financial advisors or planners

There are multiple free resources online to verify an individual's professional financial qualifications, experience, education, as well as any disciplinary history. Here are a few:

There are also tools that do the homework for you. For example, Zoe Financial pairs clients with pre-vetted financial advisors with CFP, CFA or CPA (Certified Public Accountant) designations. Its advisors usually charge an annual rate between 0.5% and 1.5% of a client's assets under management.

If you're interested in finding an advisor with hourly rates, Garrett Planning Network finds you financial advisors and planners in your ZIP Code who charge by the hour.

Note that the rates for hiring financial advisors or planners vary depending on multiple factors, including the form of compensation and whether they will offer their services on a continual basis.

If you're not yet ready to pay for a financial planner or advisor, but want to start getting your finances in order, you could consider using low-cost or free tools like a robo-advisor, which creates and manages a custom investment portfolio based on your goals and risk tolerance, or a budgeting app, which tracks your income and spending and can help you create a budget. Select ranked Betterment as the best robo-advisor and Mint as the best free budgeting app.

Betterment

Terms apply. Does not apply to crypto asset portfolios.

Mint

Learn More

Information about Mint has been collected independently by CNBC Select and has not been reviewed or provided by Mint prior to publication.

  • Cost

    Free

  • Standout features

    Shows income, expenses, savings goals, credit score, investments, net worth

  • Categorizes your expenses

    Yes, but users can modify

  • Links to accounts

    Yes, bank and credit cards

  • Availability

    Offered in both the App Store (for iOS) and on Google Play (for Android)

  • Security features

    Verisign scanning, multi-factor authentication and Touch ID mobile access

Terms apply.

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Read more

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Editorial Note: Opinions, analyses, reviews or recommendations expressed in this article are those of the Select editorial staff’s alone, and have not been reviewed, approved or otherwise endorsed by any third party.

A financial advisor and financial planner are not the same — here's what to look for in both (2024)

FAQs

A financial advisor and financial planner are not the same — here's what to look for in both? ›

A financial advisor answers your one-off concerns, while a planner helps your finances holistically. The Mint app has shut down as of Jan. 1, 2024. For alternatives, check out CNBC Select's ranking of the best budgeting apps.

What is the main difference between financial planner and financial advisor? ›

Generally speaking, financial planners address and keep tabs on multiple areas of their clients' finances. They develop long-term, strategic plans in these areas and update them on a regular basis over the years. Financial advisors tend to focus on specific transactions and short-term situations.

What should you consider when looking for a financial planner? ›

Here are six tips to help you choose a trustworthy financial advisor that you can rely on.
  • Identify why you need an advisor. ...
  • Consider the types of financial advisors. ...
  • Understand how advisors get paid. ...
  • Evaluate how much you can afford to pay a financial advisor. ...
  • Research financial advisors.
Mar 21, 2024

Should I meet with a financial planner or advisor? ›

Financial planners, on the other hand, are a better fit for someone looking to map out their financial goals and make a long-term plan. Advisors can help with all of your financial needs, though. Ideally, you'd find someone who has experience working with clients in situations similar to your own.

Who makes more money, a financial planner or a financial advisor? ›

The average pay for a financial planner is about $58,000 per year. The average salary for a financial advisor is around $80,000 per year. While it's easy to see how similar a financial advisor vs. financial planner is, they are actually quite different.

Are financial advisors really worth it? ›

A financial advisor is worth paying for if they provide help you need, whether because you don't have the time or financial acumen or you simply don't want to deal with your finances. An advisor may be especially valuable if you have complicated finances that would benefit from professional help.

What is a fiduciary vs. financial advisor? ›

A fiduciary is someone who must act in your best interest. A financial advisor is a job title that anyone advising about your finances can use. If you're in the market for a financial advisor, you should strongly consider a financial advisor who is a fiduciary or a fiduciary financial advisor.

What is a disadvantage of hiring a financial planner? ›

Fees can be a huge drag on your portfolio's performance over time, so it's vital to know what you're paying and how much they cost you. Bankrate's investing calculator can show how much those fees will cost you over time. Spoiler: You could easily pay tens of thousands over a career. Uncertain qualifications.

What are two things everyone should look for when hiring a financial planner? ›

Top Factors to Consider when Hiring a Financial Advisor
  • CHOOSE SERVICES THAT MEET YOUR NEEDS. Before signing on with anyone, make sure you know exactly what you're getting. ...
  • UNDERSTAND COMPENSATION. ...
  • EVALUATE FIRM AFFILIATIONS. ...
  • UNDERSTAND LEGAL STANDARDS. ...
  • REVIEW CREDENTIALS. ...
  • DO A BACKGROUND CHECK. ...
  • TRUST YOUR INTUITION.

How to verify a financial advisor? ›

Visit FINRA BrokerCheck or call FINRA at (800) 289-9999. Or, visit the SEC's Investment Adviser Public Disclosure (IAPD) website. Also, contact your state securities regulator. Check SEC Action Lookup tool for formal actions that the SEC has brought against individuals.

At what net worth should I get a financial advisor? ›

Generally, having between $50,000 and $500,000 of liquid assets to invest can be a good point to start looking at hiring a financial advisor. Some advisors have minimum asset thresholds. This could be a relatively low figure, like $25,000, but it could $500,000, $1 million or even more.

Do financial planners beat the market? ›

In other words, even professionals can't beat the market with consistency. That means that the right expectation is typically to target a portfolio that tracks the market as closely as possible with a balance between risk (stocks) and stability (bonds) that matches your goals and risk tolerance.

How many times should you meet with your financial advisor? ›

You should meet with your advisor at least once a year to reassess basics like budget, taxes and investment performance. This is the time to discuss whether you feel you are on the right track, and if there is something you could be doing better to increase your net worth in the coming 12 months.

Do millionaires use financial advisors? ›

Of high-net-worth individuals, 70 percent work with a financial advisor. You can compare that to just 37 percent in the general population.

What's higher than a financial advisor? ›

Financial planners generally have more education, certification and experience requirements than financial advisers. Compared to financial advisers, financial planners usually form longer-term relationships with investors.

Can a financial advisor make me more money? ›

So can a financial adviser make you rich? The answer is yes. But it would take a very long time unless you already have a reasonable amount of money. Definitely one of the key benefits to working with a financial advisor is long term slow wealth creation and wealth protection.

What does a financial planner help with? ›

A financial planner works with clients to help them manage their money and reach their long-term financial goals. They advise and assist clients on a variety of matters, from investing and saving for retirement to funding a college education or a new business while preserving wealth.

Is it wise to have a financial planner? ›

Not everyone needs a financial advisor, especially since it's an additional cost. But having the extra help and advice can be paramount in reaching financial goals, especially if you're feeling stuck or unsure of how to get there.

Is a wealth advisor the same as a financial planner? ›

Private wealth managers tend to deal with higher-net-worth clients. A financial advisor may have clients with $100,000 to $5 million in assets, for instance, while a private wealth advisor may work with clients who have upward of $20 million. Private wealth managers often become more involved in asset management.

Why financial planners are worth it? ›

What Financial Advisors Do. Generally speaking, financial advisors help manage your money and guide your financial decision-making. They work with you in creating a financial plan designed for your unique goals. For example, that might include saving $1 million for retirement.

References

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