How to Find a Financial Advisor if You’re Not Rich (2024)

By Kia Jackson • September 16, 2022

If you think financial advisors are only for the wealthy, think again. Using a financial advisor or a similar service can benefit anyone looking to make the most of their money. But the potential fees and minimum asset requirements could make the cost of a financial advisor too steep for some households. Whether you’re looking for an affordable financial advisor or exploring other possibilities, here are ways to get the professional guidance you need to accomplish your financial goals.

Alternatives to financial advisors

Before searching for an affordable financial advisor, you may want to check out other cost-effective options that could provide the expert advice you’re looking for, including:

• Financial counseling. There are many community-based and national non-profit organizations that offer free or affordable financial coaching for low-income households. The Association for Financial Counseling & Planning Education,¹ for example, uses your zip code to provide a list of accredited financial counselors in your area. If you’re part of an at-risk or underserved community, the Financial Planning Association offers pro-bono financial planning for low income clients, including veterans, domestic violence survivors and those living with serious medical conditions.²

• Robo-advisors. These automated financial planning services ask questions about your financial situation and goals through an online survey, then use that information to offer advice and automatically invest for you.³ Robo-advisors typically charge much less than the cost of a financial advisor. Some don’t charge management fees or require a minimum balance.

• Financial education courses. Check your local community colleges and organizations for courses, seminars and workshops on financial education topics. You’d be surprised at how many free resources are out there, both in person and online. OneMain offers the Credit Worthy Family Resource Center to provide credit education to the whole family.

• Your bank. Many banks and credit unions offer programs to help their customers manage their money wisely. Just stop by your local branch or visit their website to find out what financial planning for low-income clients they offer.

  See Also

  Understanding Financial Advising: Navigating Minimum Investment Requirements

Where to find an affordable financial advisor

Affordable financial advisors do exist. But it may take a bit of research to find the one that offers the advice you’re looking for at the price that works for you. Here’s a good start to finding the right one:

• Ask family and friends. A recent survey reveals that one in four Americans get financial advice from their parents and friends.⁴ So ask those closest to you who they use for financial advice. But just because the cost of a financial advisor works for one person, doesn’t mean it will work for another. So among all the things to look for in a financial advisor, be sure to inquire about the fees and minimum assets required before committing.

• Check with your 401(k) provider. Many employer-sponsored retirement plans offer free resources for plan participants, including advice from a financial professional. Your company’s HR department may be able to help, too. Just ask if there are any free financial-planning resources available for employees.

• Search online. Just like with most things you’re looking for, an internet search could turn up a number of affordable financial advisors. A search for “financial advisor for low income near me” could help you narrow down the resources available within your budget.

• Contact the National Association of Personal Financial Advisors (NAPFA). Visit their website for financial advisors near you. Advisors belonging to this organization are fee-only financial advisors, meaning they do not receive commission on the investment products they recommend. That way, you can be sure the advice you’re receiving is in your best interest.

Quality financial advice is within reach

You don’t have to be wealthy to work with a financial advisor, but there are alternatives that may make more sense if the cost of a financial advisor seems out of reach. Do your research, talk to your friends and get the recommendations of others you trust to help guide you along the path to success.

1. Association for Financial Counseling & Planning Education. https://findanafc.org/
2. Financial Planning Association https://www.financialplanningassociation.org/networking/find-your-chapter
3. Investopedia. https://www.investopedia.com/terms/r/roboadvisor-roboadviser.asp
4. U.S. Bureau of Labor Statistics. https://www.bls.gov/news.release/wkyeng.t03.htm