US Investors Expect Twice the Return Advisors Project (2024)

American investors believe their portfolios are set to generate returns more than twice what financial advisors believe is realistic, a new survey shows.

Key Takeaways

  • Investors expect annual returns of 15.6%, more than twice the 7% that financial professionals advise.
  • The gap between the expectations of advisors and investors for Americans is more than twice the global average.
  • Investors ignored the declines of 2022, with 59% saying they are comfortable taking on more risk and 44% saying they were taking too much risk.

The 2023 Natixis Investment Managers Survey of Individual Investors showed that American investors aren’t setting realistic expectations, believing their investments can return 15.6% over the long term, well above the 7% returns that financial advisors expect.

Americans' expectations for their investment returns don’t just exceed the advice of financial professionals, they are also above the global average. The international survey found that globally, investors set their expectations 42% above what financial advisors anticipate, while Americans’ expectations lie 123% beyond what their advisors say is realistic.

Meanwhile, they also haven’t adjusted their risk levels to meet changing conditions that higher interest rates are likely to trigger.

Returns Shrinking, But Risk Remains High

Between 2012 and 2021, the S&P 500 delivered an average annual return of 16.5%, before the 2022 market ended in a loss. In fact, 86% of respondents said 2022 was a “wake-up call.” But investors haven’t adjusted their risk tolerance, as 59% said they were comfortable taking on more risk, with 44% admitting that they are taking on more risk than they should.

US Investors Expect Twice the Return Advisors Project (1)

“The economic landscape has gone from low inflation, low rates, and low dispersion to higher inflation, rising rates, and higher dispersions,” said Dave Goodsell, head of the Natixis Center for Investor Insights in the study. “The market promises slower growth and greater risk, but investors have not meaningfully adjusted their return assumptions or reassessed where real risks lie.”

Investors Misunderstand Rates, Risks

One stark concern raised by the survey was what appeared to be investor ignorance of the current economic climate. Of the respondents, 56% said they understood the impact rising rates will have on bonds, but when asked, only 3% could correctly answer that present bond values typically go down while future income potential goes up. The most common answer, by 37%, was “I don’t know.”

Investors have a different view of risk than financial advisors, failing to take goals in mind, the study showed. While only 9% defined risk as failing to meet their financial goals, three times that number of financial advisers gave that response. Exposure to market volatility was how 29% of investors said risk should be defined, followed by 23% defining risk as a loss of assets and 18% said risk means underperforming market benchmarks.

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US Investors Expect Twice the Return Advisors Project (2024)

FAQs

US Investors Expect Twice the Return Advisors Project? ›

Key Takeaways. Investors expect annual returns of 15.6%, more than twice the 7% that financial professionals advise. The gap between the expectations of advisors and investors for Americans is more than twice the global average.

What return do investors expect? ›

The average stock market return is about 10% per year, as measured by the S&P 500 index, but that 10% average rate is reduced by inflation. Investors can expect to lose purchasing power of 2% to 3% every year due to inflation.

What is the projection for financial advisors? ›

The Bureau of Labor Statistics has projected that 42,000 new financial advisor jobs would be added between 2022 and 2032. That will increase the total number of positions 13% over the decade from 227,600 in 2022 to 369,600 in 2032.

What is the 7 year rule in investing? ›

All you do is divide 72 by the fixed rate of return to get the number of years it will take for your initial investment to double. You would need to earn 10% per year to double your money in a little over seven years.

How much return should I expect from a financial advisor? ›

A good financial advisor can increase net returns by up to, or even exceeding, 3% per year over the long term, according to Vanguard research. The most significant portion of that value comes from behavioral coaching, which means helping investors stay disciplined through the ups and downs of the market.

Is a 7% return realistic? ›

More from Personal Finance:

Among other reasons, that rate of return is “absolutely nuts” because it doesn't incorporate volatility or inflation, Blanchett said. He said a more reasonable return assumption is 5% for a balanced portfolio of stocks and bonds or 7% for a more aggressive exposure to stocks.

How quickly do investors expect a return? ›

In the early stages of a startups life, investors expect to see a return of 3 to 5 times their initial investment within 5 to 7 years. However, this is only a rough guideline, and actual returns will vary depending on the company, the stage of the company, and the amount of risk the investor is willing to take.

What is the future outlook for financial advisors? ›

Employment of personal financial advisors is projected to grow 13 percent from 2022 to 2032, much faster than the average for all occupations. About 25,600 openings for personal financial advisors are projected each year, on average, over the decade.

What is the success rate of financial advisors? ›

What Percentage of Financial Advisors are Successful? 80-90% of financial advisors fail and close their firm within the first three years of business. This means only 10-20% of financial advisors are ultimately successful.

Are financial advisors struggling? ›

The retention rate is low: By the fifth year, only 15-16% of advisors will still be in business. Over 90% of financial advisors in the industry do not last three years. Putting it simply: 9 advisors out of 10 would fail!

What happens if you invest $1,000 a month for 20 years? ›

Investing $1,000 a month for 20 years would leave you with around $687,306. The specific amount you end up with depends on your returns -- the S&P 500 has averaged 10% returns over the last 50 years. The more you invest (and the earlier), the more you can take advantage of compound growth.

What does Dave Ramsey invest in? ›

Ramsey recommends investing in four types of mutual funds: growth and income funds, growth funds, aggressive growth funds, and international funds.

What is the 70 rule investing? ›

The rule of 70 is used to determine the number of years it takes for a variable to double by dividing the number 70 by the variable's growth rate. The rule of 70 is generally used to determine how long it would take for an investment to double given the annual rate of return.

Is 2% fee high for a financial advisor? ›

Answer: From a regulatory perspective, it's usually prohibited to ever charge more than 2%, so it's common to see fees range from as low as 0.25% all the way up to 2%, says certified financial planner Taylor Jessee at Impact Financial.

At what net worth should I get a financial advisor? ›

Generally, having between $50,000 and $500,000 of liquid assets to invest can be a good point to start looking at hiring a financial advisor. Some advisors have minimum asset thresholds. This could be a relatively low figure, like $25,000, but it could $500,000, $1 million or even more.

What is a good ROI for a financial advisor? ›

Financial advisors can help clarify this by considering individuals' risk tolerance, age, income and other factors. However, here are some general guidelines: General ROI: A positive ROI is generally considered good, with a normal ROI of 5-7% often seen as a reasonable expectation.

What is a good return for an investor? ›

General ROI: A positive ROI is generally considered good, with a normal ROI of 5-7% often seen as a reasonable expectation. However, a strong general ROI is something greater than 10%. Return on Stocks: On average, a ROI of 7% after inflation is often considered good, based on the historical returns of the market.

What is the average return of investors? ›

Using Shiller's data, since 1971 the S&P 500 has delivered an annualized return of 7.58%—or 10.51% with dividends reinvested. Investors who keep their money at work in the S&P 500 have been able to enjoy an annualized stock market return of around 10% over the long haul.

What is the investor's expected rate of return? ›

The expected return is the amount of profit or loss an investor can anticipate receiving on an investment. An expected return is calculated by multiplying potential outcomes by the odds of them occurring and then totaling these results.

How much should an investor get in return? ›

For equity investments, a fair percentage for an investor is typically between 10% and 25%. If you are offering equity in exchange for investment, you will need to determine what percentage of the company you are willing to give up.

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